Building a wellness business alone is hard.
Swell is the community where the right connections change everything.
You didn't stumble into this work by accident. You lived something - a burnout, a diagnosis, a moment that changed everything - and now you're turning that experience into a business that helps others through it.
But building that business? That part no one prepares you for.
The sleepless nights questioning your offer. The uncertainty about whether you're charging enough, showing up enough, doing enough. The feeling that everyone else has it figured out except you.
Swell is where that changes.
Not because you get a strategy or a course. But because inside Swell, you're surrounded by people who've walked the same path - some a few steps ahead, some right where you are - and all of them genuinely invested in each other's growth.
Here, the right introduction leads to a collaboration. An honest conversation unlocks a new offer. Someone who's been where you are tells you exactly what they wish they'd known.
That's how businesses grow in Swell. Not alone. Through each other. wellness practitioners and coaches who are done building alone find their peers, the support, and connections that actually move the needle.
What You'll Experience as a Member
Connection that actually goes somewhere
Swell is a global community for wellness practitioners and coaches, all of them building with purpose. Inside, you'll find:
- People who understand the before and the after
- Honest conversations about what's working and what really isn't
- A space where you're not performing success, you're building it
- Real peer relationships, not just networking contacts
- Support at every stage of the journey
No noise. Just people who get it.
Compare Membership Tiers
Connection Membership
Your digital home for 24/7 support and collective wisdom.
€120/year
VAT will be added at checkout based on your location
The Connection Membership includes:
- The Digital Hub: Our community chat - get answers, advice, expert resources, and collaboration opportunities
- Weekly Connection: Get to know others in the community and engage in inspiring discussions
- Internal Visibility: Searchable member directory
- Referral Bonus: Get rewarded for every member you refer
- Paid access to Community events
Growth Membership
For founders who want to be "in the room" for deeper in-person connections.
€400/year
VAT will be added at checkout based on your location
Everything in Connection, PLUS:
- Community Events: Full access to monthly community events (in-person & online, €360 value)
- The Expert Series: Exclusive Mini-masterclasses from experienced entrepreneurs, and replay vault
- Merch Perks: Coveted "I love what I do" tote bag
Unlock Your Next Level
Ready to go deeper? Beyond the community, we offer premium programs designed for founders who are serious about scaling. The Momentum Porject is our flagship offering, with more programs launching soon.
The Momentum Project
Join a focused cohort designed to overcome your biggest business challenge with peer accountability, weekly working sessions, and expert guidance. It's time to get **it done. Kicks off May 11th. Join the Momentum Project
Swell Retreats
Immersive in-person experiences designed for deeper connection, clearer thinking, and meaningful strategic progress away from the day-to-day.
Expanded Resources
Access growing libraries of templates, frameworks, and tools specifically designed for wellness entrepreneurs.
Accelerator Cohorts
High-touch cohorts for founders ready to scale with intention, sharpen execution, and move forward with accountability.
Frequently Asked Questions
Who is Swell for?
Swell is built for health and wellness practitioners who are also building a business - coaches, therapists, studio owners, nutritionists, and more. Whether you’re just starting out or have been in practice for years, what connects everyone here is the desire to grow with intention, not in isolation.
What platform is the community on, and what does it look like day-to-day?
Swell lives on Heartbeat, a purpose-built community platform that’s far more organized than WhatsApp or Facebook groups. Inside you’ll find dedicated channels for different topics, a resource library, an events calendar, and a member directory. Day-to-day it looks like conversations, questions, wins shared, and introductions made,with weekly community calls to bring everyone together in real time.
What’s the difference between Connection and Growth?
Connection is your always-on foundation: the community chat, resources, and weekly calls give you a place to think out loud, get input, and stay connected to people who understand your world.
Growth is for founders who want to be in the room where things happen: monthly in-person and online events, an expert speaker series, and the kind of relationships that come from showing up together consistently.
Is a membership worth the investment?
That depends on what you do with it. Members who show up, ask questions, come to calls, attend events, consistently tell us the community pays for itself many times over, whether through a referral, a collaboration, a resource that saved them hours, or simply a decision made with more confidence. The Connection membership works out to less than €2 a week. The question isn’t really whether it’s worth it — it’s whether you’re ready to invest in your growth.
What's the best way to join?
Most members join on an annual membership. It works out significantly cheaper than monthly, and a full year is honestly the right timeframe to experience what Swell can do for your business. That said, if you'd prefer to start monthly and get a feel for the community first, that option is available too.
What if I can’t afford it?
We understand that building from scratch takes everything you’ve got. If cost is a genuine barrier, please message us privately, we can discuss flexible options. No one should miss out on this community purely due to finances.
Can I join if I don’t have a business yet?
Absolutely. And honestly, this might be the best time to join. Being surrounded by people who’ve navigated the early stages, made the mistakes, and found what works is one of the most valuable things you can have when you’re starting out. Swell is for every phase of the journey.
Do I have to be in Amsterdam to join?
Not at all. We’re a global community. While our in-person events are currently held in Amsterdam, the community chat, resources, and expert series are fully accessible from anywhere in the world.
What if it’s not a fit?
Try it risk-free. If Swell isn’t the right fit within your first 14 days, we’ll refund your membership with no hard feelings and no questions asked.
Ready to Grow Together?
This is more than a membership, it's your invitation to be part of something bigger. A community where health & wellness entrepreneurs don't build in isolation, but rise each other up, bond though shared values, and leverage collective opportunities.
14-Day Fit Guarantee